Get the Skinny on Vaping
2 CommentsMonday, 13 July 2015 | Admin
From raw food to going vegan and slurping copious amounts of cabbage soup, we as a nation have never wavered in our pursuit of a simple route to getting rid of those extra pounds. In modern consumer markets though, the emphasis firmly lies on issues of ‘healthy weight loss’ and a ‘lifestyle change’ rather than falling victim to yet another fad diet.
Endorsing vaping as a weight loss tool then is bound to stimulate raging debate amongst health professionals, nutritionists and the public alike.
Rewind to the 40s and 50s when smoking was all the rage, and you’ll find that many people’s reason for taking up smoking focused on ‘the weight loss issue’. Doctors prescribed the recently coined ‘cancer sticks’ for the purpose of combatting obesity and nicotine was a well-known appetite suppressant. Besides this, having a cigarette in your mouth served as a block for eating; a 50’s advert reads:
‘To keep a slender figure, no one can deny Lucky Strike Cigarettes. Reach for a Lucky instead of a sweet!’
It makes sense then that companies are utilising the weight loss angle when trying to promote vaping.
Controversial? Maybe. But the argument that the effects of vaping are less harmful than the effects of being obese is a viable one; in the same way doctors prescribed cigarettes for obesity in past, they could now prescribe vape pens.
People who avoid quitting smoking due to fears of putting on weight might well be convinced to switch to vaping instead.
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Vaping enthusiast Ash lost a staggering 6 stone in the space of 6 months, going from 16 stone down to just ten. He says “After replacing my cigarette habit with vaping, I was suddenly able to hit the gym, hard! I used to get on the treadmill and have to stop after five minutes. Now I’ve quit smoking I can work out properly. Plus, the flavours mean when I’m craving something sweet I’ll just vape, rather than snack. The weight just dropped off really easily.”
However, whilst there’s no doubt that Vapor Diet can prove effective for weight loss, there are grave marketing issues; their catch phrase, “Inhale, Indulge, lose Weight.” could be seen as propaganda, with a view to enlisting non-smokers. The theory is that non-smokers will be enticed by the easy weight loss element, and then progress to smoking cigarettes in time – it is thought that the vape pen could act as a gateway drug.
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