Are models sexualising and trivialising vaping?
Tuesday, 9 August 2016
Many are still under the misapprehension that vaping is a ‘new’ and ‘budding’ trend; a transient fashion gimmick in which bearded young men, sporting a nose ring and mun (man bun) casually blow smoke through their noses throughout the day, whilst looking stoically into the distance.
And who could blame the cynics for believing this of vaping, when the media is filled with images of this nature? Vaping pens have become a new and enigmatic prop to the artists and photographers. It’s the new vocal point to the clichéd photo settings of crumbling historic buildings (possibly denoting some deep and moody sentiment retained from their teenage years), or of the stereotypical coffee lounge – because all good ideas are conjured in Starbucks? Forgive my flippant tone; the skill involved in capturing such images on camera are far beyond anything I could manage myself however, the question still stands: are models sexualising and trivialising vaping?
Image: Credit to deineka / shutterstock.com
Image: Credit to Fotos593 / shutterstock.com
The chemistry behind perceptions…
Vapers are ironically, subjected to wry, rude and even offensive comments about their ‘habit’ being a filthy one and something that they should be ashamed of. In the modelling world, it would appear that this so-called dirty habit is one that is overly sexualised. It is not uncommon to see female models in skimpy lace underwear, with overly rouged lips, sucking seductively on their vaping pens in a manner that Joe Average would believe to be borderline obscene in public. The sheer ecstasy the models convey in such images gives clear overtones of sex and even drugs. The model can appear somewhat stoned; they are so relaxed using the device. And the sorts of drugs we are referring to, are keenly recognised as being bad for your health. Those looking to condemn vaping rarely spend more than a second contemplating such images before drawing the association. This usually results in the vaper being lectured on how they are polluting their bodies with a cocktail of dangerous chemicals, which will rot away our brains… (seemingly, everyone can claim to have undertaken a chemistry degree when it comes to giving vaping advice.)
Image: Credit to LTim / shutterstock.com
It is true, that when vaping first took off; there were (and still are) many rogue traders marketing products with ingredients that are not fit for human consumption. Arsenic, lead and nickel were just some of the compounds found in such e-cigarettes. However, the majority of modern vapes are clean and safe. For example, our ingredients are as follows:
Propylene Glycol: Found in regular food items and in some medicines, this product helps to ‘carry’ the nicotine and flavourings.
Vegetable Glycerin (PG/VG 80/20): Like Propylene Glycol, this product also helps to carry the nicotine and flavorings in the e-liquid. Used as a food additive, the plant based substance can be made using coconut or palm oil.
Distilled Water: The type of water you would drink, only cleaner.
Pharmaceutical Grade Nicotine: With varying strengths, the nicotine in our products can be reduced to 0mg, i.e. nothing.
Flavourings: The same flavourings as found in foods you would typically eat.
NOTE: You will be asked to confirm your Date of Birth during the checkout process.